How Fintech Futures explores and Demystifies Fintech with Podcasts
Client Overview:
Fintech Futures is a leading UK-based publication dedicated to covering the latest news, trends, and insights in the financial technology (fintech) industry. As part of its multimedia content strategy, Fintech Futures produces two podcasts: "What the Fintech" and "Demystify with Dharm and Dave." Seeking to streamline podcast production and leverage content across multiple platforms, Fintech Futures partnered with Orama.
Challenge:
Fintech Futures faced challenges in efficiently producing high-quality podcasts while also leveraging podcast content to build their presence on YouTube. The production process was time-consuming and resource-intensive, requiring significant coordination and editing efforts. Additionally, Fintech Futures aimed to develop its YouTube channel but lacked the expertise and resources to create compelling video content from their podcast episodes.
Solution:
Orama proposed a comprehensive solution to streamline podcast production and facilitate content repurposing for Fintech Futures' YouTube channel:
1. Process Optimization: Orama collaborated closely with Fintech Futures to streamline the podcast production process, from planning and recording to editing and distribution. By implementing efficient workflows and leveraging Orama's expertise, Fintech Futures was able to produce podcasts seamlessly and consistently.
2. Professional Editing: Orama's team of experienced audio editors handled the post-production editing of Fintech Futures' podcast episodes, ensuring high audio quality and engaging content. This freed up Fintech Futures' internal resources and allowed them to focus on content creation and strategy.
3. Clip Creation: Orama created short audio clips from each podcast episode, highlighting key insights, discussions, or interviews. These clips were designed to be shareable across social media platforms and served as promotional content for the full podcast episodes.
4. YouTube Development: Leveraging the audio content from the podcasts, Orama produced video versions of select episodes optimized for YouTube. This involved creating visually engaging assets, such as animated graphics or dynamic backgrounds, to complement the audio content and enhance viewer engagement.
5. Channel Management: Orama provided guidance and support to Fintech Futures in managing their YouTube channel, including video uploading, metadata optimization, and audience engagement strategies. This helped Fintech Futures grow their YouTube audience and maximize the visibility of their podcast content.
Results:
The partnership between Fintech Futures and Orama yielded significant results:
- Efficient Production: By streamlining the podcast production process, Fintech Futures saved time and resources, allowing them to focus on creating high-quality content and growing their audience.
- Increased Engagement: The creation of short audio clips from podcast episodes helped Fintech Futures drive engagement on social media platforms, attracting new listeners to their podcasts and increasing overall brand awareness.
- YouTube Growth: With Orama's support, Fintech Futures developed a compelling presence on YouTube, leveraging podcast content to attract subscribers and generate views. The visually engaging video versions of podcast episodes contributed to increased viewer retention and audience engagement on the platform.
- Enhanced Brand Authority: Through consistent and professional podcast production and YouTube content, Fintech Futures solidified its position as a leading authority in the fintech industry, attracting a loyal audience and establishing credibility within the industry.
Conclusion:
By partnering with Orama, Fintech Futures successfully streamlined podcast production and leveraged podcast content to develop its YouTube channel. The seamless production process, coupled with the creation of shareable audio clips and visually engaging video content, enabled Fintech Futures to expand its audience reach, drive engagement, and enhance its brand presence in the competitive fintech landscape. The collaboration demonstrated the power of strategic content repurposing and multimedia content distribution in achieving business objectives and fostering audience growth.