Podcasting as a growth engine
For brands in complex industries, launching a podcast is one of the most efficient ways to capture your audience’s attention, stay relevance, build trust, and forge lasting connections with clients, partners, and prospects.
Done right, your podcast becomes more than just content — it becomes a growth engine for your brand.
Whether you need hands-on support or strategic guidance, we can handle or advise on every step — from defining your premise and guest strategy, to creating branded assets, to setting up distribution and repurposing content across all channels, so your podcast is ready to perform from day one.
Some of the podcasts we worked with:
Pricing
Starter
Launch a professional podcast quickly and confidently.
Includes:
Premise & Value Proposition: Define the podcast’s core idea and why it matters for the audience.
Workshop (Half-Day): Collaborative session to shape premise, audience, and guest strategy.
Format Design: Decide on structure (interviews, panels, insights).
Guest Strategy (Lite): Shortlist of 10–15 priority guests aligned with BD objectives.
Host Strategy (Lite): Introductory coaching on presence and questioning style.
Branding Kit: Name, cover art, sonic branding, and show trailer.
Production Setup: Guidance on recording gear and pilot episode run-through.
Post-Production: Editing, mastering, and notes for 5 launch episodes.
Distribution Setup: Apple, Spotify, Google, YouTube, LinkedIn.
£1000
Content Engine
For B2B brands who want their podcast to fuel a wider content strategy.
Includes everything in Starter, plus:
Competitive Intelligence & Positioning: Market research and competitive scan.
Refined Value Proposition: Sharpened positioning as a Business Development and relationship-building platform.
Format Development (Advanced): Segments, recurring themes, integration with sales/marketing.
Guest Strategy (Full): Guests mapped to prospects, clients, and influencers.
Host Strategy (Full): Deeper training with structured interview frameworks.
Guest Experience Pack: Branded onboarding, briefing, and thank-you workflow.
Content Repurposing: Highlight clips, and LinkedIn posts.
Analytics & Reporting: Monthly performance insights and guest engagement reporting.
£1500
Growth Engine
Drive meaningful, sustainable growth for your organisation.
Includes everything in Content Engine, plus:
Strategic Workshops: Deep-dive planning with leadership on premise, positioning, and guest targeting.
Competitive Intelligence (Ongoing): Continuous monitoring of industry podcasts and whitespace.
Dedicated Guest Strategy: Done-for-you outreach for high-value accounts and executive partners.
Executive Host Development: Media training, storytelling coaching, and brand alignment.
On-Premises Filming & Production: Professional video and audio setup at corporate offices.
Custom Studio Setup: Permanent or semi-permanent recording environment with equipment.
Multi-Format Content: Whitepapers, reports, and sales decks derived from episodes.
Advanced Distribution: Private internal feeds, multilingual versions, sales enablement playlists.
Impact Analytics & Dashboards: ROI-focused tracking of leads, relationships, and reach.
Dedicated Support Team: Ongoing producer and technical support for recording and publishing.
£2000