How the LSE scaled its online offering
Client Overview: The London School of Economics (LSE) is a prestigious institution renowned for its excellence in social sciences. With a global student body and a commitment to delivering world-class education, LSE sought to enhance its online learning offerings to reach a wider audience and provide an immersive educational experience.
Challenge: LSE faced the challenge of adapting its traditional classroom-based teaching methods into engaging and effective online learning content. While the demand for online education was growing rapidly, creating high-quality video content at scale presented logistical and technical hurdles for the institution. LSE needed a partner who could deliver professional-grade video production services tailored to the unique requirements of online learning.
Solution: Orama, a leading video production agency specializing in educational content, partnered with LSE to revolutionize its online learning initiatives. Orama proposed a comprehensive solution to address LSE's challenges and deliver high-quality video content at scale.
Professional Production: Leveraging state-of-the-art equipment and a team of experienced videographers, Orama executed the production of high-quality video content in accordance with the established plans. Filming took place on LSE's campus and other relevant locations to provide an authentic learning experience.
Editing and Post-Production: Orama's skilled editing team meticulously edited the raw footage to create polished and engaging video assets. This involved integrating graphics, animations, and other visual elements to enhance comprehension and retention.
Scalability and Long-Term Support: Orama implemented scalable production workflows and systems to facilitate the ongoing creation of video content for LSE's expanding catalog of online courses. Additionally, Orama provided long-term support and maintenance to ensure the sustainability of the video content over time.
Results: The collaboration between LSE and Orama yielded significant outcomes:
Enhanced Learning Experience: The high-quality video content produced by Orama significantly enhanced the online learning experience for LSE students, fostering deeper engagement and understanding of course material.
Increased Accessibility: By incorporating accessibility features such as closed captions and audio descriptions, LSE was able to accommodate the diverse needs of its student population, including those with disabilities.
Expanded Reach: The availability of professional-grade video content enabled LSE to reach a broader audience of learners globally, extending the institution's impact and influence in the field of social sciences.
Improved Retention and Completion Rates: The engaging and visually appealing nature of the video content contributed to higher retention and completion rates among online learners, resulting in greater overall satisfaction with the courses.
Conclusion: Through its partnership with Orama, the London School of Economics successfully overcame the challenges of creating high-quality video content for online learning at scale.
Greg James – University of London Programmes team, London School of Economics and Political Science
