Content Audit

Review your existing content to expand your content pillars, find gaps, and identify new opportunities.

Deliverables

A comprehensive report, including:

  • Executive Summary (2 pages) - Key insights and strategic recommendations

  • Detailed Analysis Report (8-12 pages)

  • Interactive Dashboard (Notion/Airtable) - Searchable content database

  • Visual Thought Leadership Map (PDF) - Positioning and competitive landscape

  • Content Calendar Template (3 months) - Based on identified opportunities

  • "Quick Wins" Action List

Process

  1. Collection – We start by gathering a large selection of your content pieces, on and off-page

  2. Content Performance Analysis – We rank your content based on various criteria

  3. Content Theme Clustering – We streamline your content into pillars, themes and topics

  4. Unique Perspective Identification – We review your content from the perspective of your ICP

  5. Content Gap Analysis - We identify white space areas, underserved audiences and gaps in formats and contents

Ready to review your content performance?

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