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Published research

The Automotive Industry on YouTube

Paid media plays a critical role for the industry, generating millions of views irrespective of how much the content is appreciated. While leaders are powering through by generating huge amount of views, the fastest growing brands have found ways to build audiences with differentiated content…

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Higher Education on YouTube

While the Khan Academy and other educational YouTube channels have risen to prominence, universities have increased their presence with a variety of academic and non-academic content. The industry however is yet to generate significant audiences on the leading video platform. These intellectual powerhouses remain YouTube minions except for …

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Luxury Social Video Index

Cross-platform report

The luxury sector have embraced social media as a pillar of their brand strategy. Top luxury players have now come full circle with their adoption of the main platforms (Facebook, Instagram, YouTube, Twitter) and embracing social video. However their strategies and results differ considerably…

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