How to Use Design and UX to Gain and Retain Fintech Customers – Rick Veronese Fintech Product Designer


How to Use Design and UX to Gain and Retain Fintech Customers – Rick Veronese Fintech Product Designer

In this episode, I speak to Rick Veronese from Bristol. Rick is a Fintech Product Designer. He has helped many Fintech Startups to get & retain users by improving their product’s User experience or UX.

We will talk about a scientific approach to design, and why good design matters even if you are in a technical b2b niche as well as the usual about career and growth tips.

KEY TAKEAWAYS

Rick is using a scientific approach to design and UX: combining evidence-based with qualitative research from users

Linkedin is his main tool for customer acquisition, we discuss Rick’s successful posting strategy

Expanding doesn’t always mean getting bigger: how to strive as a “company of one”

KEY ADVICE

Speak to your users

Invest in good design – one that takes care of the experience of the product

“Most fintechs are founded by people with a financial services background – get rid of the old ways of doing things, learn from tech”

LINKS ABOUT RICK

https://rickveronese.com/

https://www.linkedin.com/in/rickveronese/

https://medium.com/@rickveronese

The book we mentioned: https://www.amazon.co.uk/Company-One-Staying-Small-Business/dp/0241380227

 

ABOUT

The Fintech Files is the podcast dedicated to enterprise fintech, hosted by George Aliferis from Orama.

You can also find us on:

Instagram http://instagram.com/fintechorama http://twitter.com/fintechorama https://www.quora.com/profile/George-Aliferis https://medium.com/@orama

http://orama.tv

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