How to Use Design and UX to Gain and Retain Fintech Customers – Rick Veronese Fintech Product Designer
In this episode, I speak to Rick Veronese from Bristol. Rick is a Fintech Product Designer. He has helped many Fintech Startups to get & retain users by improving their product’s User experience or UX.
We will talk about a scientific approach to design, and why good design matters even if you are in a technical b2b niche as well as the usual about career and growth tips.
Rick is using a scientific approach to design and UX: combining evidence-based with qualitative research from users
Linkedin is his main tool for customer acquisition, we discuss Rick’s successful posting strategy
Expanding doesn’t always mean getting bigger: how to strive as a “company of one”
Speak to your users
Invest in good design – one that takes care of the experience of the product
“Most fintechs are founded by people with a financial services background – get rid of the old ways of doing things, learn from tech”
LINKS ABOUT RICK
The book we mentioned: https://www.amazon.co.uk/Company-One-Staying-Small-Business/dp/0241380227
The Fintech Files is the podcast dedicated to enterprise fintech, hosted by George Aliferis from Orama.
You can also find us on:
Instagram http://instagram.com/fintechorama http://twitter.com/fintechorama https://www.quora.com/profile/George-Aliferis https://medium.com/@orama