- January 12, 2016
- Orama+ : Social Video Strategy
Maître Choux is a pastry concept store, led by Michelin starred trained chef Joakim Prat, specializing in just one thing: making choux and éclair pastry.
Having spent a morning filming Maître Choux, Orama devised a multi-platform creation and distribution strategy, which to date delivered an organic reach of over 100,000.
On Youtube the content is on top of search engine results and generates 200 monthly views organically, but it is the reach from other social platforms that has been the most significant.
Reach: over 40,000. Positive engagement: over 1,000
Shared By Maitre Choux, Bocuse d’Or
Reach: over 55,000 loops. Positive engagement: over 700
Reach: over 7,500. Positive engagement: over 100
Shared by 44 including the UK Pastry World Cup and The Bocuse d’Or
What are the costs of creating a similar campaign
One of the main advantages of this multi-platform approach is that it spreads out the cost of a video production and allows to get multiple pieces of content from one shoot, making it a lot more affordable than the traditional model.
To get a quick estimate of the cost of creating a similar campaign, use this form.
While traditionally dialogue has been treated by directors and indeed screenwriters as an unavoidable inconvenience, writer and director Quentin Tarantino sought to change that. He found that dialogue can become a film’s biggest strength, because it can reveal more about a character than anything else. His razor-sharp, witty, and entertaining methods with the spoken word have ushered in a new generation of screenwriters that want to write dialogue just like him. The most important lesson that can be learned from Tarantino’s way with words however is not to find a way to emulate his voice. It is to try and find your own inner voice.
Picture the scene: a bunch of guys in suits are sat around a table in an American diner. They have all finished eating and are now having a chat over coffee. One of them starts a discussion about the true meaning of the Madonna song ‘Like a virgin,’ which then leads onto a discussion about some of the great music they have heard on the radio recently. Then, one of the suits refuses to pay a tip to the waitress that has been serving them, which leads to a debate about when exactly the situation is appropriate to leave a tip. The suit gives in, pays he share of the tip, and they all leave.
It doesn’t sound very entertaining for a movie scene, and yet this opening sequence from Reservoir Dogs – Tarantino’s début film – has become one of the most famous scenes in movie history. This is because it is never about what the characters are talking about. It’s all about the way they talk. Tarantino plays one of the men in suits himself, and he opens the film with a vivid and candid description about what he thinks the famous Madonna song is really about. When they talk about when it is right to tip a waitress, it feels like you are sat amongst your friends having a normal chat. Only these people are from a different and intriguing social background, they have an excellent way with words, and are quick-witted.
The opening scene in Reservoir Dogs is a prime example of how Tarantino is able to conjure the best of both worlds. He’s able to take a very natural conversation that regular people would have, but give it his own unique stylised twist to keep the audience engaged. It makes you wonder if Tarantino had taken part in a discussion about Madonna lyrics with his friends while we worked in a video rental store.
The lesson Tarantino teaches us here is that the best way to understand dialogue is to listen to the way people speak. When you’re sat on a bus, listen in on people’s conversations. Pick up the words they use frequently, and the way they structure sentences. Then, give it your own unique polish so then the words naturally leap off the page.
Whenever writers of any medium are asked about how to become a good writer, they all pretty much give out one piece of advice – read a lot and write a lot. By reading frequently you can fully get to grips of the kind of writing you enjoy, and by writing frequently you can hone your own voice and writing style.
For Tarantino, the writer who has had the most influence on him is Elmore Leonard. His novels quite often contain Tarantino-esque dialogue, and his stylish approach has made Leonard infamous for this quality. When it comes to film-makers, Tarantino has often described Howard Hawks as his biggest influence. If you watch Hawks’ films, you can hear witty dialogue that is often delivered at a speedy pace, making it almost hypnotic. Try and find your own writers and film-makers that you would consider to be your favourites and biggest influences, then see what it is about their style and approach that appeals to you.
Tarantino will not have found his inner voice overnight. In fact, it will have taken him years to hone his craft until he was able to produce screenplays for films like Reservoir Dogs and Pulp Fiction. By paying attention to his inner voice and his biggest influences, he was able to produce a catalogue of successful movies that are considered by many to be in a genre of their own.