Optimizing YouTube Titles And Thumbnails


Get More YouTube Hits With Simple Changes

When you’re posting a video on YouTube, there are always several things you can do to help increase the amount of views you get. Picking the right title and thumbnails for your video are among the very best methods of doing this. If you have a video you have already posted on YouTube that isn’t getting that many hits, changing the title and the thumbnails could make your viewing numbers sky-rocket.

Here we will take a look at how these simple changes compare to active social media promotion, and what kind of changes you can make to propel your viewing figures even higher.

Thumbnail Changes Vs. Social Media

When you share your video on social media outlets such as Facebook and Twitter, chances are you used hashtags and mentions to get more hits. This is not a bad idea, as you never know when people with a large number of followers may also share your video, or retweet your link. However, unless you are planning on sharing the video a few times, then you may find that the amount of viewers you get per day will start to decrease quickly.

An example from one of our videos

youtube stat chart
A simple change though to your video’s thumbnail will have a much more lasting effect so it is worth to take extra care and do create simple designs, like we did for our client SewOverIt:

Changing The Title

It never hurts to head onto YouTube and look for videos that are similar to yours. If you have posted a short film, check YouTube to see which ones are receiving the most hits. Chances are it will have something to do with the title and the thumbnail. Doing a little research will give you a clear idea of what people are looking for when it comes to the subject area you are covering. On the other hand, there is also quite extensive research such as this presentation analyzing the impact of using “awesome” instead of “amazing”.

Know When To Leave It Alone

There are, however, times when things can happen unexpectedly. You might not have made any effort with the thumbnail or title and have found that it is still getting a lot of hits. If that’s the case, then the best thing to do is leave it alone. As the saying goes, if it isn’t broken don’t fix it.

If however the popularity of your video is unexpected, then there is the possibility that it is a fluke that will calm down eventually. In that case, keep a close eye on it, and when the viewing figures start to decline day-by-day, then you can tweak the title and the thumbnail to try to bring the viewing figures back up.

The Author: Eric Wood is a Sub-Editor and Contributor to the Orama blog.

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