- April 13, 2016
- Video Strategy & Marketing
What is native video?
2 years ago, sharing our video content on other people’s pages would probably have sounded like a strange idea. Today, as we provide a native video to The Culture Trip, a leading culture, art, food and travel website, sharing files has become an essential tool that all marketers can use.
For your delectable Friday entertainment, a glimpse into the making of a Berlin Michelin Star restaurant's most artistic dessert!By the wonderful people at Orama
Posted by The Culture Trip on Friday, April 8, 2016
Native video is just that: sharing the original files rather than a link.
For videos it requires sending heavy files via wetransfer and a copyright agreement as you want to keep control on how the files are being used but the small extra work is really worth it.
The power of native video
The benefits of sharing are numerous.
Taking the example of the above video content:
For the client, in this case Berlin’s art hotel Das Stue it provides additional exposure (in this case over 8,000 views) and being associated with a leading curator.
For the sharer, like The Culture Trip it provides highly engaging content that would normally be very costly to produce and allows them to keep building their audience.
The collaboration also is marginally beneficial for us with a growth of our Facebook page by around 2% directly linked to the post by The Culture Trip who have tagged us.