- June 06, 2018
- Video Strategy & Marketing
Ray Dalio: hedge fund manager and viral video maker
Bridgewater Associates, is the world’s largest hedge fund with $160bn AUM.
Ray Dalio is its founder, Chief Investment Officer and Co-Chairman as well as a philanthropist and author.
In 2014, Ray Dialo published “How the Economic Machine Works” (2014). This 31 minute animated video boasts over 7 million views, in various languages.
Dalio is at it again in 2018, this time with a series on “Principles of Success”.
Principles of success: state of the art video execution and distribution
The content is educational, directly inspired by Dalio’s thought leadership and wrapped in short stories forming the episodes of the series.
The format of the animated video is described as an “ultra-mini series adventure” available individually.
The whole series is also available as a 28-minute film.
The release of the episodes exhibited careful campaign planning across platforms. It leveraged the personal following of Dalio and powerful advocates as diverse as P. Diddy or Tony Robbins.
The episodes were staggered across seven days and published at the same time across Linkedin, YouTube, Facebook where they have their own “Show”.
It is unlikely that this type of content marketing for hedge funds becomes the norm, yet Dalio’s success could tempt others in this secretive industry to share their knowledge with a greater audience.
Do you want more inspiration about content marketing for the financial industry? Check this free report on the content strategies of the most successful financial firms on the web.