9 Top Tips for creating Business Videos worth Sharing

Webinar recording: 9 Top Tips for creating Business Videos worth Sharing


Slideshare version

A video strategy in 80 seconds

Who needs a video strategy?

At Orama, the conversation about a brand’s video strategy often begins with this question that we have been asked by many marketers:

“Should we use YouTube or Vimeo?”

The answer is of course “It depends” and there are other platforms to consider. Your content should be adapted to the platform or social media where it is posted, so your video strategy could benefit with starting with that technical element rather than leaving it as an afterthought. The alternative is much wider than Youtube or Vimeo and the destination where the video will be hosted should be part of your brief. Since different video or social platforms have specific features you should consider more than one.

Rule of thumb for a video strategy in 2016: a multi-platform approach

Since all social media have now embraced native video, a simple rule is to try to post video natively (i.e. to upload directly on the social media of your choice). You should consider a multi-platform strategy using the full spectrum of opportunities offered by social video. awareness appreciation action in video strategy

Where and what you post depends greatly on the impact you want to have. By using the simplified IAB framework of Awareness, Appreciation / Advocacy, Action you can fit each platform to a given objective.

A video strategy in 80 seconds

For a head start with your video strategy watch the video below:

About this video:

  • We posted this on Wistia because it is a technical subject that may lead to Action for people who are already interested in our services 
  • We created it with a budget of $20 using the free version of Powtoon and Fiverr for the voice-over
  • It took about 3 hours to make once we had a script

More on video strategy

If you are taking your video content seriously and would like us to help check our consulting and video marketing services. We also have a free YouTube audit that you can use to check your channel is working properly.

Native Video on Facebook

What is native video?

2 years ago, sharing our video content on other people’s pages would probably have sounded like a strange idea. Today, as we provide a native video to The Culture Trip, a leading culture, art, food and travel website, sharing files has become an essential tool that all marketers can use.

Michelin-star Dessert: The White Chocolate Torrija

For your delectable Friday entertainment, a glimpse into the making of a Berlin Michelin Star restaurant's most artistic dessert!By the wonderful people at Orama

Posted by The Culture Trip on Friday, April 8, 2016

Native video is just that: sharing the original files rather than a link.
For videos it requires sending heavy files via wetransfer and a copyright agreement as you want to keep control on how the files are being used but the small extra work is really worth it.

The power of native video

The benefits of sharing are numerous.
Taking the example of the above video content:

For the client, in this case Berlin’s art hotel Das Stue it provides additional exposure (in this case over 8,000 views) and being associated with a leading curator.

For the sharer, like The Culture Trip it provides highly engaging content that would normally be very costly to produce and allows them to keep building their audience.

The collaboration also is marginally beneficial for us with a growth of our Facebook page by around 2% directly linked to the post by The Culture Trip who have tagged us.

Advice on native video for Facebook

If you are considering creating your own videos for Facebook, have a look at some of our previous work. You may also want to read some tips on how to get a bigger impact with you Facebook videos.