The Art of Food: Social Media Week Event Recap

On Tuesday 23rd September at 8:30am, we gathered 60 food industry professionals for breakfast at The Hub Westminster to listen to a panel discussion with six exceptional food thought leaders who were asked various questions around one theme:
How can the food industry and consumers benefit from the trend of sharing food online?



  • #FoodArt or #FoodPorn: A New Trend?
  • The RISE of the Food Photographer
  • New Technologies & New Behaviour
  • Marketing Impact: Food Sharing
  • Moving Images: Food on Film
  • A Positive Social Impact

Panelists and quotes

Andreas Antona – Michelin star chef & restaurateur
chef andreas antona
“Chefs need to pick up on video marketing – you cannot stay behind. You need to get your message out there – no one is coming to you for it”
John Quilter – founder of CruKafe & LondonLive, Jamie’s FoodTube
John Quilter food
“#FoodPorn has become cater-tainment. It is about growing an audience: stay genuine and collaborate with others”
Karen Fewell – founder of Digital Blonde & writer on #Foodporn
“There are 36 million images under #FoodPorn on instagram alone. 86% of chefs like their customers posting food”
Oli Ingham – Head of Marketing at Wahacaoli ingham wahaca“Twitter allows immediate feedback from customers to correct any issues. Technology can also improve the restaurant experience”
Caroline Kenyon – Director & Founder, Pink Lady® Food Photographer of the Year
caroline kenyon food photography
“Things can turn nasty in cyberspace – withstand criticism and manage your brands reputation well. Turn to storytelling”
Elodie Bretz – Brand Manager, Rollover (over 3 million hotdogs sold this year)
elodie brest rollover
“Social media is about finding your fans and targeting them, they can all become brand ambassadors and support your brand”

Read about the event.

Related articles:

Thought for Food 1: Karen Fewell on #FoodPorn
Thought for Food 2: Jamie Spafford on YouTube Fame and Responsibility
Thought for Food 3: John Quilter on sharing food on video

YouTube Marketing for App Developers and Tech Startups

Following the release of App Previews on the App store on 17/09, organised a talk targeted at how App Developers and Tech startups can maximise the return on their investment in video.
With over 1.4m Apps available and limited tools to promote them, video campaigns have become a must to stand out.

YouTube Marketing for Tech: Slides

Thanks to Imperial College London ThinkSpace for being such great hosts!

Social video Meetup: The science of sharing & Power of Music

The Science of Sharing & The Power of Music: at Unruly Media

On Tuesday 29th April we organised a Social Video Meetup which was generously hosted by Unruly in their fantastic Clubhouse which is an ideal location for such events.

Here is the link to the Group: Social Video and YouTube and the event: Science of Sharing and Power of music

Slides from City Unrulyversity

The presentation was delivered by Dr. Caroline Wiertz from City University and Louise Tullin from Unruly.

Composer Chris J. Nairn

Chris told us about how he works and showed examples of how music can radically transform a video and help the whole creation process
Chris’ website
Twitter handle @nairns
Here is an example of Orama’s recent collaboration with Chris for Restaurant Gordon Ramsay


Stay tuned for the The next Social Video Meetup: Video Tech Start-Up’s

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