On Tuesday 23rd September at 8:30am, we gathered 60 food industry professionals for breakfast at The Hub Westminster to listen to a panel discussion with six exceptional food thought leaders who were asked various questions around one theme:
How can the food industry and consumers benefit from the trend of sharing food online?
- #FoodArt or #FoodPorn: A New Trend?
- The RISE of the Food Photographer
- New Technologies & New Behaviour
- Marketing Impact: Food Sharing
- Moving Images: Food on Film
- A Positive Social Impact
Panelists and quotes
|Andreas Antona – Michelin star chef & restaurateur
“Chefs need to pick up on video marketing – you cannot stay behind. You need to get your message out there – no one is coming to you for it”
John Quilter – founder of CruKafe & LondonLive, Jamie’s FoodTube
“#FoodPorn has become cater-tainment. It is about growing an audience: stay genuine and collaborate with others”
Karen Fewell – founder of Digital Blonde & writer on #Foodporn
“There are 36 million images under #FoodPorn on instagram alone. 86% of chefs like their customers posting food”
|Oli Ingham – Head of Marketing at Wahaca“Twitter allows immediate feedback from customers to correct any issues. Technology can also improve the restaurant experience”
Caroline Kenyon – Director & Founder, Pink Lady® Food Photographer of the Year
“Things can turn nasty in cyberspace – withstand criticism and manage your brands reputation well. Turn to storytelling”
Elodie Bretz – Brand Manager, Rollover (over 3 million hotdogs sold this year)
“Social media is about finding your fans and targeting them, they can all become brand ambassadors and support your brand”
Read about the event.
Following the release of App Previews on the App store on 17/09, Orama.tv organised a talk targeted at how App Developers and Tech startups can maximise the return on their investment in video.
With over 1.4m Apps available and limited tools to promote them, video campaigns have become a must to stand out.
YouTube Marketing for Tech: Slides
Thanks to Imperial College London ThinkSpace for being such great hosts!
The Science of Sharing & The Power of Music: at Unruly Media
On Tuesday 29th April we organised a Social Video Meetup which was generously hosted by Unruly in their fantastic Clubhouse which is an ideal location for such events.
Slides from City Unrulyversity
The presentation was delivered by Dr. Caroline Wiertz from City University and Louise Tullin from Unruly.
Composer Chris J. Nairn
Chris told us about how he works and showed examples of how music can radically transform a video and help the whole creation process
Twitter handle @nairns
Here is an example of Orama’s recent collaboration with Chris for Restaurant Gordon Ramsay
Stay tuned for the The next Social Video Meetup: Video Tech Start-Up’s