New restaurant videos: Björn Frantzén with The Staff Canteen

July 23, 2014 in Food videos, Tech & App Videos

We recently flew to Stockholm to film a series of restaurant videos for the Staff Canteen, sponsored by their app Chef+, the social network for chef. As usual we made the most of it by making not just one video but a series of it, as we were explaining in this previous blog about Clare […]

How to use interactive video effectively

July 21, 2014 in Marketing Advice, Tech & App Videos, Video Production Advice, Viral videos

What is Interactive Video Production Interactive online video gives the viewers control of the video. It allows them to regulate how and what they watch, giving them the power to design their own path in a way. Starting off how can I even use interactive online video? There are four different players: online flash media […]

Social Video News #3

July 18, 2014 in Marketing Advice, YouTube marketing

This week’s selection of the best articles on social video on the web: 5 Tips To Increase Watch Time for Better YouTube Rankings [Creator's Tip #148] 7 Steps to Success on YouTube from Those That Know [VidCon 2014] YouTube CEO’s VidCon Keynote: What’s New on the ‘Tube? – VideoInk YouTube Network Tastemade Raises $25 Million […]

Writing a film like Charlie Kaufman

July 17, 2014 in Video analysis, Video Production Advice

Charlie Kaufman: Screenwriter Par Excellence Charlie Kaufman is one of Hollywood’s most well-known, critically acclaimed and certainly most recognisable screenwriters. His scripts are praised for their originality in that they challenge conventional wisdom. As a screenwriter he is more present than most in terms of the production of a film, he likes to remain in […]

Social Video News #2

July 11, 2014 in Marketing Advice, YouTube marketing

This week’s selection of the best articles on social video on the web: Goodbye YouTube InBox, Hello Google+ YouTube Messages Hacking the YouTube ‘Playbook for Brands’: Channel Your Brand – VideoInk Twitch Live Annotations on YouTube Further Link Companies – VideoInk Victorious, a New Mobile Startup, Wants to Put Creators in Control – VideoInk YouTube […]

The YouTube Phenomenon: The Upload Tour 3

July 5, 2014 in Viral videos

A crowd of 800 teenagers is screaming their lunges out as the artists enter the stage at the O2 Academy Islington. In the past, scenes like these have only been caused by seasoned bands and Hollywood stars. Flashforward to 31st May 2014. Now it is Twentysomethings that sit in their bedrooms with a camera and […]

How to film your conference like a TED Talk

July 2, 2014 in Marketing Advice

The TED standard TED have set the standard for conferences and have demonstrated that when produced adequately, academic talks are one of the cutting edge subjects that can reach a broad audience. Online videos have transcended what was originally the privilege of a small group (even if thousands can attend) into a global phenomenon reaching […]

Social Video News #1

June 27, 2014 in Marketing Advice

This week’s selection of the best articles on social video on the web: 16-22 June 2014 How to Optimize YouTube Playlists Vice aims to disrupt ‘dull, bland’ TV cookery shows with Munchies channel Understanding Analytics 5 Essential Steps to Boost Your Viral Video Marketing Strategy Free Video Editing Software: YouTube’s Video Editor Does The Basics […]

Directing A Movie Like Paul Greengrass

June 23, 2014 in Video analysis, Video Production Advice

Paul Greengrass: Breaking with tradition The majority of movies, both professional and amateur, are delayed or held back by many constraints. Sometimes there are continuity issues, for example the length of a cigarette changing from one shot to another. On other occasions it could be an issue with the script; maybe something that sounded smart […]

YouTube “How To” videos that work

June 19, 2014 in Marketing Advice, Video Production Advice, YouTube marketing

YouTube How to videos: a fierce competition There was a time when making a “How to” video was one of the top recommendations for anyone starting on YouTube. It worked so well that it is now very hard to find a subject that has not been covered. Unfortunately that means that now your YouTube how […]

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    We aim to bring you news and advice on video marketing focused on YouTube mixing technology with the ancient art of storytelling,