23 Michelin Stars in 60 seconds – YouTube Case Study

April 22, 2014 in Case Studies, Entrepreneur story, Food videos, Video analysis

We believe that with the proper methodology video success can be engineered. Here is a step-by-step guide of how we started our own YouTube channel, with a process that can be replicated for your brand. The launch of a YouTube Channel Until recently Orama’s YouTube channel had 0 views, because it had 0 videos. It’s […]

Business Apps we love paying for

April 21, 2014 in Entrepreneur story, Marketing Advice, Tech & App Videos

Business Apps make business easier As a start-up we endeavour to maximize our efficiency while controlling costs and I’m grateful to live in times when so many amazing business apps can be used for free. Over time however we’ve started using some paying apps when the free options were not available or not powerful enough. […]

Featured Collaborator: Owen Benson, Director of Photography

April 10, 2014 in Food videos, Orama Partners

Owen Benson is a Director of Photography for Orama. After 25 years programming computers, the advent of digital camera technology inspired Owen to crossover into professional video-making. Owen is our go-to specialist for food and restaurant films coverage in the West of England and Wales. Aside from his professional work in commercial video, Owen is […]

Top 4 Mistakes When Filming Testimonials

April 3, 2014 in Marketing Advice

Filming a testimonial is a straightforward matter, right? You simply put a camera on a tripod and film whatever the person in front of you comes up with. That’s right if you want to go the dull way about it. Filming it in a way that is compelling requires some more thinking but needn’t be […]

Partner Profile: Nurhak Karayol, Director of Photography

March 28, 2014 in lifestyle videos, Orama Partners

Cinematography/Live-Events Nurhak Karayol is a Director of Photography and a partner at Orama who specializes in filming live events. Nurhak has worked with clients such as Crafty Fox Market, GlossyBox, The Jewellery Editor and the Staff Canteen. Nurhak prefers the challenge of capturing the “it” of the live event to the scripts. Over the years, […]

Storytelling Awarded at Video Game BAFTAs 2014

March 21, 2014 in Tech & App Videos, Video analysis

  Joel leans over the body of a dead young girl, begging. “Please don’t do this to me”, he cries. As the sombre theme music is superimposed over radio news about a mysterious epidemic, the title credits come up. This isn’t the start of a TV show or movie. It’s the beginning of The Last […]

Partner Profile: Chris J. Nairn, Composer

March 20, 2014 in Orama Partners

Chris J. Nairn: a multi-talented composer Chris J. Nairn has been working with Orama for nearly two years on a wide variety of projects. He is a classically trained musician and has spent years honing his digital production abilities, beginning with demo-work during his time touring as a band-member with MiMi Soya. With Orama, Chris […]

5 Master’s Tips on Shooting Live Events

March 13, 2014 in lifestyle videos, Orama Partners, Production Advice

Filming the Live Event: Nurhak Karayol is a London based freelance cameraman. He made his first award-winning short films and documentaries whilst studying at the department of Cinema&TV in Anadolu University Turkey. After graduation he started to work in the media industry for TV series and corporate video productions, and is now a partner in […]

How Sorted Food is Pioneering New Techniques for Food Videos

March 11, 2014 in Food videos, Video analysis, Video production, YouTube marketing

Cooking is the fastest growing genre on YouTube  according to the January 2014 YouTube insights, and the biggest channel in Europe is Sorted Food. At Orama we love making food videos (or #foodporn videos), and we have filmed over 30 Michelin stars and some of the best chefs in the world. We also like to watch […]

Gaming: the Industry that’s seriously Dominating on YouTube

March 5, 2014 in Marketing Advice, Tech & App Videos, YouTube marketing

We are reviewing the Gaming industry’s position of strength on YouTube based on Touchstorm Video Index, a comprehensive, statistically-driven report, offering new insight into the world’s most popular social video platform. The “Top Brands Edition” of the index is a recent publication taking a deep look at 74 top brands on YouTube with over 43 […]

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    We aim to bring you news and advice on video marketing focused on YouTube mixing technology with the ancient art of storytelling,