Thought for Food : Karen Fewell on #FoodPorn

August 14, 2014 in Food videos, Marketing Advice, Orama Partners

In our new series of blog posts “Thought for Food” we ask 5 questions to thought leaders in the areas of food, technology and social media. We recently had the pleasure to meet with Karen Fewell, Managing Director of Digital Blonde whose research has dramatically improved our understanding of the term #foodporn and why people […]

Optimizing YouTube Titles And Thumbnails

August 12, 2014 in Marketing Advice, Viral videos, YouTube marketing

Get More YouTube Hits With Simple Changes When you’re posting a video on YouTube, there are always several things you can do to help increase the amount of views you get. Picking the right title and thumbnails for your video are among the very best methods of doing this. If you have a video you […]

Social Video News #5

August 8, 2014 in Marketing Advice, YouTube marketing

This week’s selection of the best articles on social video on the web: Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens Guest Post: 5 Tips For Crowdfunding Trailers That Work Web Video Marketing Council Is YouTube Really Bigger Than Facebook? The Numbers Say Yes How the Weird Art of Food Photography Went […]

Lessons from YouTube’s Most Unwatched Channel

August 4, 2014 in Marketing Advice

YouTube’s Failure to Self-Promote Before the Future of Online Video… YouTube packed The Kennedy Center, a Washington D.C. landmark, for YouTube OnStage Live - a celebration of nine years of YouTube music, creativity, and inspiration… and nobody watched Playing for Change (below) grew out of YouTube’s power for discovery and connectivity. They are a truly international musical styling and successful […]

Social Video News #4

August 1, 2014 in Marketing Advice, YouTube marketing

This week’s selection of the best articles on social video on the web: Out of Focus: The Digital Gap Between Online Video and Sales – VideoInk How NYX Became a YouTube Leader in User-generated Videos How YouTube Will Decide the Video Game Console War Optimize Your YouTube Channel Page For More Views & Subscribers The […]

Tips from the best interactive corporate videos on YouTube

July 25, 2014 in Viral videos, YouTube marketing

Online = Interactive The fact that videos are now online comes with a nice additional benefit: interactivity. On YouTube, interactivity is achieved with annotations, which can link up different videos or even link directly to an external website. The most sensational example remains the Tippex campaign, “Tippexperience: Shoot the Bear” Try it for yourself by […]

The Staff Canteen: New Restaurant Videos With Björn Frantzén

July 23, 2014 in Food videos, Tech & App Videos

The Staff Canteen Video Series We recently flew to Stockholm to film a series of restaurant videos for the Staff Canteen, sponsored by their app Chef+, which is the social network for chefs. As usual, we made the most of it by making not just one video but a series of videos, as we were […]

How to use interactive video effectively

July 21, 2014 in Marketing Advice, Tech & App Videos, Video Production Advice, Viral videos

What is Interactive Video Production? Interactive online video gives the viewers control over the video. It allows them to regulate how and what they watch, giving them the power to design their own path in a way. So, how can you even use interactive online video? There are four different players: online flash media player, using […]

Social Video News #3

July 18, 2014 in Marketing Advice, YouTube marketing

This week’s selection of the best articles on social video on the web: 5 Tips To Increase Watch Time for Better YouTube Rankings [Creator's Tip #148] 7 Steps to Success on YouTube from Those That Know [VidCon 2014] YouTube CEO’s VidCon Keynote: What’s New on the ‘Tube? – VideoInk YouTube Network Tastemade Raises $25 Million […]

Writing a film like Charlie Kaufman

July 17, 2014 in Video analysis, Video Production Advice

Charlie Kaufman: Screenwriter Par Excellence Charlie Kaufman is one of Hollywood’s most well-known, critically acclaimed, and certainly most recognisable screenwriters. His scripts are praised for their originality, and the way they challenge conventional wisdom. As a screenwriter he is more present than most in terms of the production of a film. He likes to remain […]

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    We aim to bring you news and advice on video marketing focused on YouTube mixing technology with the ancient art of storytelling,