Thought for Food – John Quilter on sharing food on YouTube

September 16, 2014 in Food videos

In our “Thought for Food” series we ask few questions to thought leaders in the areas of food, technology and social media. Last time, we spoke to Jamie Spafford from the YouTube cooking team of the widely popular Sorted Food. This week, we talked with chef, YouTuber and entrepreneur John Quilter aka The Food Busker. He […]

Social Video News #6

September 5, 2014 in Marketing Advice, YouTube marketing

This week’s selection of the best articles on social video on the web: YouTube Converts More Customers Than Facebook, Twitter [Study] The Definitive Guide To YouTube Tags YouTube Now Offers Fan Funding In Four Countries – Here’s A Look At How It Works YouTube Valued at $40 Billion, Worth More Than Twitter [Report] Related Articles […]

What ROI can you expect from a Restaurant video?

in Food videos, Viral videos, YouTube marketing

ROI To Be Proud Of Naturally, when a restaurant or any business decides to start sharing videos of their recipes and stories, they want to know they are going to get a solid ROI (Return On Investment). This return can be measured in 4 different ways: Awareness: People hearing about you Advocacy – Word of […]

Thought for Food: Jamie Spafford from SORTED on YouTube Fame and its Responsibilities

August 27, 2014 in Food videos, Marketing Advice, Orama Partners

In our “Thought for Food” series we ask 5 questions to thought leaders in the areas of food, technology and social media. Last week, we’ve spoken to Karen Fewell and now we have the pleasure to show you Jamie Spafford’s answers. He is part of the YouTube cooking team of the widely popular and successful […]

New restaurant videos: Ferguson’s, Rugby

August 21, 2014 in Food videos

Restaurant Videos: Ferguson’s, Rugby This week we went to Rugby to shoot a new series of restaurant videos for Ferguson’s in Rugby. David Ferguson took over the restaurant over a year ago and has managed to give it a new and very tasteful direction! He tells us how he came to set up the restaurant […]

Thought for Food : Karen Fewell on #FoodPorn

August 14, 2014 in Food videos, Marketing Advice, Orama Partners

In our new series of blog posts “Thought for Food” we ask 5 questions to thought leaders in the areas of food, technology and social media. We recently had the pleasure to meet with Karen Fewell, Managing Director of Digital Blonde whose research has dramatically improved our understanding of the term #foodporn and why people […]

Optimizing YouTube Titles And Thumbnails

August 12, 2014 in Marketing Advice, Viral videos, YouTube marketing

Get More YouTube Hits With Simple Changes When you’re posting a video on YouTube, there are always several things you can do to help increase the amount of views you get. Picking the right title and thumbnails for your video are among the very best methods of doing this. If you have a video you […]

Social Video News #5

August 8, 2014 in Marketing Advice, YouTube marketing

This week’s selection of the best articles on social video on the web: Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens Guest Post: 5 Tips For Crowdfunding Trailers That Work Web Video Marketing Council Is YouTube Really Bigger Than Facebook? The Numbers Say Yes How the Weird Art of Food Photography Went […]

Lessons from YouTube’s Most Unwatched Channel

August 4, 2014 in Marketing Advice

YouTube’s Failure to Self-Promote Before the Future of Online Video… YouTube packed The Kennedy Center, a Washington D.C. landmark, for YouTube OnStage Live - a celebration of nine years of YouTube music, creativity, and inspiration… and nobody watched Playing for Change (below) grew out of YouTube’s power for discovery and connectivity. They are a truly international musical styling and successful […]

Social Video News #4

August 1, 2014 in Marketing Advice, YouTube marketing

This week’s selection of the best articles on social video on the web: Out of Focus: The Digital Gap Between Online Video and Sales – VideoInk How NYX Became a YouTube Leader in User-generated Videos How YouTube Will Decide the Video Game Console War Optimize Your YouTube Channel Page For More Views & Subscribers The […]

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