- October 18, 2017
- Video Strategy & Marketing
Paid media plays a critical role for the industry, generating millions of views irrespective of how much the content is appreciated. While leaders are powering through with views, the fastest growing brands have found ways to build audiences with differentiated content, less commercially driven but resulting in much higher engagement rates.
A deep dive into the YouTube channels of 12 leading brands and over 7,000 pieces of content: