On Tuesday 23rd September at 8:30am, we gathered 60 food industry professionals for breakfast at The Hub Westminster to listen to a panel discussion with six exceptional food thought leaders who were asked various questions around one theme:
How can the food industry and consumers benefit from the trend of sharing food online?
- #FoodArt or #FoodPorn: A New Trend?
- The RISE of the Food Photographer
- New Technologies & New Behaviour
- Marketing Impact: Food Sharing
- Moving Images: Food on Film
- A Positive Social Impact
Panelists and quotes
|Andreas Antona – Michelin star chef & restaurateur
“Chefs need to pick up on video marketing – you cannot stay behind. You need to get your message out there – no one is coming to you for it”
John Quilter – founder of CruKafe & LondonLive, Jamie’s FoodTube
“#FoodPorn has become cater-tainment. It is about growing an audience: stay genuine and collaborate with others”
Karen Fewell – founder of Digital Blonde & writer on #Foodporn
“There are 36 million images under #FoodPorn on instagram alone. 86% of chefs like their customers posting food”
|Oli Ingham – Head of Marketing at Wahaca“Twitter allows immediate feedback from customers to correct any issues. Technology can also improve the restaurant experience”
Caroline Kenyon – Director & Founder, Pink Lady® Food Photographer of the Year
“Things can turn nasty in cyberspace – withstand criticism and manage your brands reputation well. Turn to storytelling”
Elodie Bretz – Brand Manager, Rollover (over 3 million hotdogs sold this year)
“Social media is about finding your fans and targeting them, they can all become brand ambassadors and support your brand”
Read about the event.